Nina Hsiao
About Nina Hsiao
Nina Hsiao serves as the Marketing Manager for the Public Website at HSBC Commercial Banking in Hong Kong, where she has worked since 2021. With a background in digital marketing and project management, she leads website projects across the APAC region and has experience in both retail and commercial banking.
Work at HSBC
Nina Hsiao has been serving as the Marketing Manager for the Public Website at HSBC Commercial Banking since 2021. In this role, she leads the delivery of website projects across more than 15 countries in the APAC region. Prior to this position, she worked as a Digital Content Specialist for Wealth & Personal Banking at HSBC from 2018 to 2021. Her experience at HSBC encompasses various aspects of digital marketing and product management within the banking sector.
Previous Experience in Digital Marketing
Before joining HSBC, Nina Hsiao held several positions that contributed to her expertise in digital marketing. She worked at TransAsia Airways as a Digital Marketing Specialist from 2012 to 2015, focusing on corporate and e-commerce strategies. Following that, she served at HK Express from 2015 to 2018 in roles related to web content, e-commerce, and distribution. Additionally, she began her career in the media sector as an Assistant Editor and Layout Designer at The China Post from 2009 to 2011.
Education and Expertise
Nina Hsiao studied at Tunghai University, where she earned a Bachelor of Arts degree in Literature from 2005 to 2009. She also completed her secondary education at Nei Li Senior High School. Her educational background supports her strong skills in stakeholder management and UX/UI strategy, which are essential in her current role as a Global Digital Product Owner.
Project Management Skills
In her role at HSBC, Nina Hsiao utilizes Agile methodology for project management. This approach allows her to effectively manage digital product ownership and coordinate with various stakeholders. Her experience in both retail and commercial banking sectors enhances her ability to deliver successful digital marketing projects.