Niyati Maskara
About Niyati Maskara
Niyati Maskara is a Vice President of Marketing B2B at HSBC, where she has worked since 2021. She has extensive experience in various roles at HSBC, including loans portfolio management and strategic alliances, and holds a Master of Management Studies from Jamnalal Bajaj Institute of Management Studies.
Current Role in Marketing at HSBC
Niyati Maskara currently serves as Vice President of Marketing for B2B at HSBC. She has held this position since 2021, contributing to the bank's marketing strategies and initiatives aimed at business clients. Her role involves overseeing marketing campaigns, enhancing brand visibility, and driving customer engagement in the B2B sector.
Previous Experience at HSBC
Niyati Maskara has extensive experience at HSBC, having worked in various roles from 2010 to 2021. She began as an Assistant Vice President and Premier Relationship Manager in Mumbai, where she focused on managing high-net-worth clients. She progressed to roles such as Vice President and Premier Plus Relationship Manager, and later, Vice President of Strategic Alliances. Her responsibilities included portfolio management and customer service, showcasing her expertise in relationship management and strategic partnerships.
Education and Academic Background
Niyati Maskara holds a Master of Management Studies from Jamnalal Bajaj Institute of Management Studies, where she studied from 2005 to 2007. She also earned a Bachelor of Management Studies from Sydenham College of Commerce and Economics. Her educational background provides a strong foundation for her career in management and marketing within the banking sector.
Career Progression at HSBC
Niyati Maskara's career at HSBC reflects a steady progression through various managerial roles. She worked as Vice President and Customer Service Manager at the NRI Centre for a brief period in 2014, followed by her role as Vice President of Strategic Alliances until 2017. Her journey at HSBC includes a total of over a decade of experience, with significant contributions to customer service and relationship management.