Pedro Alves
About Pedro Alves
Pedro Alves serves as the Superintendente De Canais Diretos at HSBC in London, a position he has held since 2005. He has a strong background in finance and engineering, holding multiple degrees and having previously worked in various roles at HSBC and Lojas Americanas S.A.
Work at HSBC
Pedro Alves has been employed at HSBC since 2001, holding various positions over the years. He started as a Database Marketing Manager from 2001 to 2004. Following this role, he served as CRM Manager from 2004 to 2005. Since 2005, he has held the position of Superintendente De Canais Diretos, contributing to the company's operations in London, Greater London, United Kingdom. His tenure at HSBC spans 19 years, showcasing his long-term commitment to the organization.
Education and Expertise
Pedro Alves has a robust educational background. He studied Mechanical Engineering at Instituto Militar De Engenharia from 1987 to 1991. He later pursued a Master's degree in Logistics and Business at Coppead UFRJ from 1996 to 1997. Additionally, he earned a Master of Business Administration from Ibmec - Brazilian Institute of Capital Market, studying from 1992 to 1993. This diverse educational foundation supports his expertise in finance, marketing, and business management.
Previous Experience
Before joining HSBC, Pedro Alves worked at Lojas Americanas S.A. as a Buyer from 1992 to 1996 in Rio de Janeiro, Brazil. This role provided him with early experience in retail and procurement, contributing to his understanding of market dynamics. His career at HSBC began shortly after his tenure at Lojas Americanas, where he transitioned into database marketing and CRM roles.
Career Progression
Pedro Alves has demonstrated a clear trajectory of career advancement within HSBC. After starting as a Database Marketing Manager, he quickly moved to the role of CRM Manager, where he focused on customer relationship management strategies. His current role as Superintendente De Canais Diretos involves overseeing direct channels, indicating his growth in responsibilities and leadership within the organization.