Praveen Kumar
About Praveen Kumar
Praveen Kumar is an Assistant Manager in Analytics Business Consulting at HSBC, with a background in digital marketing and analytics. He has experience working with major clients in the BFSI sector and holds certifications in Adobe Analytics and Tealium.
Work at HSBC
Praveen Kumar currently holds the position of Assistant Manager in Analytics Business Consulting at HSBC. He has been with the company since 2018, contributing to various analytics initiatives. His role involves implementing data-driven strategies to enhance business performance and support decision-making processes within the organization. Praveen's expertise in analytics and digital marketing tools plays a significant role in delivering insights that drive business growth.
Previous Experience at Sapient
Before joining HSBC, Praveen Kumar worked at Sapient Consulting as an Associate in Marketing Strategy and Analysis from 2014 to 2017 in Boston, Massachusetts. He later transitioned to Sapientrazorfish, where he served as a Senior Associate in Marketing Strategy and Analysis for eight months in New York City. His work at these firms involved developing marketing strategies and analyzing market trends to support client objectives.
Education and Expertise
Praveen Kumar earned his Bachelor of Technology degree in Computer Science from the National Institute of Technology Hamirpur, completing his studies from 2009 to 2013. He also attended Dayanand Public School in Shimla, where he focused on Physics and Chemistry. In addition to his formal education, Praveen is a certified Adobe Analytics developer and a Tealium Certified Professional for Advanced Solutions & Deployments, showcasing his proficiency in digital marketing analytics.
Analytics Solutions for BFSI Clients
Praveen Kumar has implemented integrated analytics solutions for prominent clients in the Banking, Financial Services, and Insurance (BFSI) sector. His experience includes working with major organizations such as Goldman Sachs, Royal Bank of Scotland, Allianz Global Investors, and Lloyds Banking Group. These projects involved leveraging analytics to optimize business processes and enhance client engagement.
Digital Marketing Projects
In addition to his work in analytics, Praveen Kumar has contributed to digital marketing projects across various industries. Notably, he has worked on initiatives for Marriott in the hospitality sector and Scania in the automobile domain. His experience in utilizing digital marketing tools, including Adobe Marketing Cloud, Ensighten, and Google Analytics, has been instrumental in driving successful marketing campaigns.