Regina Yan
About Regina Yan
Regina Yan is a Manager and Digital Messaging Specialist at HSBC, with extensive experience in digital marketing and brand management across various organizations. She holds an MBA from the University of Malaya and has worked in roles that emphasize digital messaging strategies and quality control in analysis.
Current Role at HSBC
Regina Yan serves as a Manager - Digital Messaging Specialist at HSBC since 2022. In this role, she is responsible for supporting digital messaging activities across a portfolio of projects and initiatives. She facilitates the sharing of best practices across Digital Supported Entities and the wider Digital community globally. Her position involves overseeing quality control in the analysis team output, ensuring a high attention to detail in all digital messaging strategies.
Previous Experience in Digital Marketing
Regina has extensive experience in digital marketing, having worked in various roles across multiple organizations. She was a Senior Executive - Brand & Digital Marketing at Milwaukee Tool Asia from 2019 to 2022. Prior to that, she held positions as an Executive - Digital Marketing at SEGi University & Colleges and A2A Global Network. Additionally, she served as a Senior Executive - Digital & Marcom at Datumstruct CFS and as a Marketing Coordinator at BonusKad Loyalty Sdn Bhd.
Educational Background
Regina Yan has a strong educational foundation in business and marketing. She obtained a Master of Business Administration (MBA) from the University of Malaya, focusing on Marketing, Advertising and Promotions, Brand Management, and Strategy, from 2013 to 2016. Earlier, she earned a Bachelor of Arts (Hons) in Business with Economics from Sheffield Hallam University, and she completed her Diploma and Advanced Diploma in Business Studies (Business Economics) at Tunku Abdul Rahman University College from 2005 to 2009.
Skills and Expertise
Regina possesses expertise in utilizing Adobe Experience Manager and Salesforce Marketing Cloud for developing effective digital messaging strategies. She identifies key risks, issues, and interdependencies within projects, providing appropriate mitigation strategies or escalating issues as required. Her experience includes overseeing quality control in analysis team outputs, ensuring precision and accuracy in digital marketing initiatives.
Career Progression
Regina's career spans over a decade, during which she has held various roles in administration and marketing. She began her career as an Administration Executive at Monash University Malaysia from 2010 to 2011. She then progressed to roles such as Sales & Marketing Coordinator at EDMS Consultants Sdn Bhd and Administration Executive at Taylor's Education Group. Her diverse experience has equipped her with a comprehensive understanding of both administrative and marketing functions.