Rehanah Begum
About Rehanah Begum
Rehanah Begum serves as the Vice President of Digital Messaging Experience & Sales at HSBC, a position she has held since 2021 in Singapore. With a background in digital marketing and performance media, she has previously worked at Resolution Media, Mindshare, and Citi.
Work at HSBC
Rehanah Begum has been serving as the Vice President of Digital Messaging Experience & Sales at HSBC since 2021. In this role, she focuses on enhancing digital communication strategies and optimizing sales processes within the organization. Her position is based in Singapore, where she has contributed to the bank's digital transformation initiatives.
Previous Experience in Digital Marketing
Before joining HSBC, Rehanah Begum held various positions at Resolution Media, where she worked for several years. She started as a Search Engine Marketing (SEM) Specialist from 2010 to 2011 and progressed to Senior Strategist, Social from 2011 to 2014. She later became the Manager of Performance Media from 2014 to 2016 and briefly served as Senior Manager, Performance Media in 2016. Additionally, she worked at Mindshare as Associate Director, Digital from 2016 to 2019 and at Citi as AVP, Regional Digital Acquisition from 2019 to 2021.
Education and Expertise
Rehanah Begum earned her Bachelor of Business Administration (B.B.A.) degree in Marketing from the National University of Singapore, completing her studies from 2007 to 2010. Her educational background provides a strong foundation for her expertise in digital marketing and sales strategies.
Career Timeline
Rehanah Begum's career spans over a decade in the digital marketing and financial services sectors. She began her professional journey at Resolution Media in 2010 and has since held various roles that have contributed to her extensive experience in performance media and digital acquisition. Her career includes significant positions at leading companies such as Mindshare and Citi, culminating in her current role at HSBC.