Robert Newby
About Robert Newby
Robert Newby serves as the Lead Analyst at HSBC, where he has worked since 2012. He has extensive experience in marketing campaign analysis and has held various roles at First Direct prior to his current position.
Work at HSBC
Robert Newby has served as Lead Analyst at HSBC since 2012, contributing to the organization for over 12 years. His role involves leading automation projects aimed at improving the efficiency of marketing campaign analysis. He engages with various communication channels, including Direct Marketing, Email, and SMS, to enhance the effectiveness of marketing strategies. His experience at HSBC includes collaboration with multiple brands, showcasing his versatility in the financial services sector.
Previous Experience at First Direct
Prior to his tenure at HSBC, Robert Newby worked at First Direct in various capacities from 1999 to 2012. He began as the Foreign and Shardealing Team Leader, a position he held for six years. He then transitioned to Pre Campaign Senior Analyst from 2007 to 2010, followed by a role as Post Campaign Analysis Team Leader from 2010 to 2012. Additionally, he was involved in Marketing Campaign Deployment from 2005 to 2007. His diverse roles at First Direct provided him with extensive experience in marketing analysis and campaign management.
Education and Expertise
Robert Newby studied at The University of Glamorgan, where he earned a BA Honours degree in Business Studies from 1988 to 1992. This educational background laid the foundation for his career in marketing analysis and campaign management. His expertise encompasses automation projects, stakeholder engagement, and multi-channel marketing strategies, making him a knowledgeable professional in the financial services industry.
Stakeholder Engagement and Campaign Strategies
In his role as Lead Analyst, Robert Newby actively engages with stakeholders to ensure the effectiveness of marketing campaign strategies. His collaborative approach allows him to align marketing efforts with organizational goals, enhancing the overall impact of campaigns. His experience across various brands, including HSBC and Marks and Spencer Money, demonstrates his ability to adapt strategies to different market needs.