Robin He

Robin He

Digital Design Lead @ HSBC

About Robin He

Robin He is a Digital Design Lead at HSBC, with a background in web development and extensive experience in UX/UI design across various industries. He has previously held positions at companies such as IBM, VMLY&R, and MISUMI Group Inc., and he is passionate about creating engaging user experiences and brand identities.

Current Role at HSBC

Robin He serves as the Digital Design Lead at HSBC since 2020. In this role, he focuses on enhancing user experience through innovative digital design solutions. His responsibilities include overseeing design projects and ensuring that user interfaces are both functional and visually appealing. He brings a wealth of experience from previous positions, applying his skills to create engaging digital experiences for HSBC's clients.

Previous Experience at MISUMI Group Inc.

Before joining HSBC, Robin He worked at MISUMI Group Inc. as a Design Manager for 10 months in Shanghai, China, from 2018 to 2019. In this position, he was responsible for leading design initiatives and managing design teams. His tenure at MISUMI contributed to his development as a design leader in the technology sector.

Education and Expertise

Robin He obtained a Bachelor's degree in Web Design from Erhvervsakademi SydVest (Business Academy South West) between 2008 and 2012. His educational background laid the foundation for his career in digital design and web development. He has cultivated a multidisciplinary approach to design, integrating UX/UI, digital design, and interior design into his work.

Career Path and Previous Roles

Robin He has held various positions in the design field, including UX Lead at VMLY&R for 10 months in Shanghai from 2019 to 2020. He also worked as a Freelance Designer at Ketner Olsen architecten from 2010 to 2012 in Esbjerg, Denmark, and completed an internship at Virtual Lab ApS from 2008 to 2010. Additionally, he gained experience as a UI/UX Designer at IBM from 2015 to 2018 in Shanghai, where he honed his skills in user interface design.

Design Philosophy and Skills

Robin He has a passion for crafting beautiful user interfaces and creating delightful user experiences. He enjoys solving complex problems with simple solutions, demonstrating strong critical thinking and problem-solving skills. His focus on creative branding and identity experiences reflects his commitment to enhancing digital interactions through thoughtful design.

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