Sally Ho
About Sally Ho
Sally Ho is a Digital Conversion Manager at HSBC, where she has worked since 2017 in London. She has a background in marketing and analytics, with previous roles at Baidu, American Express, Shell, and IROCO Design Ltd.
Work at HSBC
Sally Ho has been serving as the Digital Conversion Manager at HSBC since 2017. In this role, she focuses on Conversion Rate Optimization and Segmentation for First Direct Bank. Her responsibilities include managing the end-to-end work-stream and prioritizing the roadmap. She acts as the Insight Operations Lead for UK messaging, where she provides expertise in analytics and insights to foster a data-driven approach within the organization.
Previous Work Experience
Before joining HSBC, Sally Ho held several positions in various companies. She worked at American Express as a Marketing Assistant in Brand & Loyalty from 2013 to 2017. Prior to that, she was a Human Resources Assistant at Baidu, Inc. for one month in 2011. She also gained experience as a Marketing Assistant at Shell in 2010 and at IROCO Design Ltd in 2012. Each of these roles contributed to her skills in marketing and project management.
Education and Expertise
Sally Ho earned her Bachelor of Business Administration (B.B.A.) with a Minor in Economics from Wilfrid Laurier University, where she studied Logistics, Materials, and Supply Chain Management from 2009 to 2013. She also completed her Ontario Secondary School Diploma at the Canadian International School of Hong Kong from 2007 to 2009. Her academic background supports her specialization in conducting proactive analysis of customer journeys and identifying pain points related to core commercial KPIs.
International Experience
Sally Ho has gained international exposure through her work experience in various countries, including the United Kingdom, Hong Kong, and China. This diverse background has equipped her with skills in project and stakeholder management within agile environments. Her ability to navigate different cultural contexts enhances her effectiveness in her current role and past positions.