Sourav Dutta
About Sourav Dutta
Sourav Dutta serves as the Senior Assistant Vice President at HSBC, bringing over 13 years of expertise in CRM, Pega Marketing, and Campaign Management. His career includes significant roles at HSBC, IBM, and Mu Sigma, complemented by an MBA in Marketing and Operations from the Institute of Public Enterprise.
Current Role at HSBC
Sourav Dutta currently serves as Senior Assistant Vice President at HSBC, a position he has held since 2021. He is based in Bengaluru, Karnataka, India. In this role, he focuses on business consulting and leverages his extensive experience in campaign management and analytics. His responsibilities include producing reports and summaries for business presentations, utilizing graphical data representation to convey insights effectively.
Previous Experience at HSBC
Sourav Dutta has held multiple positions at HSBC. He worked as AVP-Business Consulting from 2019 to 2021 and as Lead Manager from 2016 to 2019, both in Bengaluru. During his tenure, he contributed to various business initiatives and developed expertise in CRM and campaign management, enhancing the bank's marketing strategies.
Professional Background
Sourav Dutta has over 13 years of experience in the fields of CRM, Pega Marketing & Decisioning, and Campaign Management. His career includes roles at notable companies such as IBM, where he served as WW SME from 2012 to 2016, and Mu Sigma, where he was an Associate Manager and Senior Business Analyst in 2011. He also worked at Ogilvy & Mather as a Senior Analyst for a brief period.
Education and Certifications
Sourav Dutta holds a B.Tech in Chemical Engineering from Jadavpur University, where he studied from 2000 to 2004. He also earned an MBA in Marketing and Operations from the Institute of Public Enterprise between 2006 and 2008. Additionally, he is certified as a Data Science professional through HarvardX and has obtained certifications in IBM Unica, including 'IBM Unica 9.1' and 'IBM Unica Enterprise Campaign Technical Professional v1.'
Skills and Specializations
Sourav Dutta specializes in producing concise reports with marketing insights, supported by analytics and logical thinking. He is skilled in database marketing using SQL, Teradata, and DB2. His experience spans handling campaign management and analytics/reporting engagements in both retail and pharmacy domains, making him proficient in B2B environments.