Stephanie (Vicic) Doyle
About Stephanie (Vicic) Doyle
Stephanie (Vicic) Doyle serves as a Senior Marketing Manager at HSBC, where she has worked since 2020. With a diverse background in marketing roles spanning over a decade, she has contributed significantly to various marketing initiatives and team development.
Work at HSBC
Stephanie Doyle has been serving as a Senior Marketing Manager at HSBC since 2020. In her current role, she leads a cross-functional internal group to promote collaboration and achieve marketing objectives. She plays a significant part in the annual operating plan (AOP) and quarterly planning processes as a member of the senior marketing management team. Additionally, she oversees a segment of the marketing budget, focusing on forecasting and expenditure management. Stephanie has also developed and executed a national events and partnerships strategy that includes both live and virtual formats to enhance customer engagement.
Education and Expertise
Stephanie Doyle completed the Marketing Leadership Masterclass in 2023, focusing on advanced marketing strategies. She holds a Bachelor of Arts in Communications from Simon Fraser University, which she earned from 2000 to 2005. Her educational background supports her extensive experience in marketing, particularly in B2B marketing where she implements agile methodologies to improve team efficiency and creativity.
Background
Stephanie Doyle has a diverse professional background in marketing, primarily within HSBC. She worked as a Marketing Manager for Commercial Banking and Global Banking & Markets from 2011 to 2018. Prior to that, she held various roles at HSBC, including Marketing Manager for Events & Sponsorships and Manager of Integrated Marketing Communications. Her early career included positions at Grey Vancouver and Vancity, where she developed her skills in account management and media relations.
Achievements
Throughout her career, Stephanie Doyle has contributed to various marketing initiatives and strategies. At HSBC, she has led the development of a national events and partnerships strategy that enhances customer engagement through both live and virtual formats. She also plays a key role in coaching and supporting her marketing team, fostering their development and engagement. Her leadership in implementing agile methodologies in marketing has improved team performance and creativity.
Volunteer Experience
Stephanie Doyle has engaged in volunteer roles that reflect her commitment to professional development and mentorship. She served as a Mentor for the Leaders of Tomorrow program at the Vancouver Board of Trade from 2011 to 2013. Additionally, she volunteered with IABC/BC, where she held positions as Executive Administrator for the Board of Directors and as Director of Professional Development & Events Portfolio, contributing to the organization's growth and member engagement.