Sumita (UX UI Designer)
About Sumita (UX UI Designer)
Sumita is a Senior Product Designer specializing in UI/UX at HSBC in Singapore, where she has worked since 2022. With a strong educational background in design and extensive experience across various roles, she has developed expertise in creating design systems and conducting user behavior analysis.
Work at HSBC
Currently, Sumita serves as a Senior Product Designer (UI/UX) at HSBC in Singapore. She has held this position since 2022, contributing to the design and enhancement of user experiences within the bank's digital platforms. Her role involves utilizing various design tools and methodologies to create user-centric solutions that align with HSBC's strategic objectives.
Education and Expertise
Sumita has a strong educational background in design, having studied at the National University of Singapore. She completed a Digital UX Design Course and received a certification from the NUS Institute of System Science in 2017. Additionally, she earned a NICF Strategic Design & Innovation qualification in 2018. Her foundational education includes an Advanced Diploma in Graphic Design from Raffles College of Design and Commerce, where she studied from 2009 to 2011.
Background
Sumita has extensive experience in the field of design, beginning her career as a freelance graphic designer in 2009. She has worked with various clients, including Q-PLUS DESIGN PTE LTD and Lagardère Sports, where she gained agency experience. Her diverse portfolio includes roles as a Graphic Designer and Marketing Communications Executive, showcasing her versatility in both graphic and UI/UX design.
Achievements
Throughout her career, Sumita has developed expertise in creating Design Systems for corporate branding and has experience conducting A/B tests to analyze user behavior. She is proficient in a variety of UI/UX design tools, including Figma, Sketch, and Invision, which she utilizes to enhance user interaction on digital platforms. Her ability to manage projects from inception to completion demonstrates her strong project management skills.
Professional Experience
Sumita has held various roles in the design field, including her current position at AXA Financial as a Senior Specialist in Digital Transformation since 2018. Her past roles include working as a Graphic Designer at Q-PLUS DESIGN PTE LTD and as a Professional Logo, Graphic & Web Designer at Eurasia Shipbrokers Pte Ltd. This breadth of experience has allowed her to work with blue-chip clients, start-ups, and corporate teams, enhancing her skill set in digital design.