Winnie Choi
About Winnie Choi
Winnie Choi is a Lead Digital Copywriter at HSBC, where she has worked since 2019. She has a diverse background in digital marketing and copywriting, with previous roles at block.one, FLIPS Digital Media Ltd., and Beyond Media Global Limited.
Current Role as Lead Digital Copywriter
Winnie Choi currently holds the position of Lead Digital Copywriter at HSBC, where she has been employed since 2019. In this role, she focuses on developing engaging digital content and refining writing techniques through various projects, including Conversational Banking. Her responsibilities include utilizing neuromarketing concepts and data insights to enhance content marketing strategies.
Previous Experience at HSBC
Winnie Choi has a history of working at HSBC in multiple roles. She served as a Digital Copywriter from 2017 to 2018 for nine months and briefly as a Community Manager for three months in 2017. During her time at HSBC, she was involved in initiatives such as the HSBC Meetups series and contributed to raising awareness for the copywriting discipline through various projects.
Experience in Social Media Management
Prior to her current role, Winnie Choi worked as a Social Media Manager at block.one for 11 months in Hong Kong from 2018 to 2019. In this capacity, she led social media initiatives and developed strategies to enhance brand presence across digital platforms.
Educational Background
Winnie Choi completed her Bachelor’s degree at the University of New South Wales (UNSW), where she studied Graphics, Jewelry, and Applied Objects from 2008 to 2013. Additionally, she has obtained several certificates from the University of Sydney in Neuroscience in the Age of Philosophy, Forensic Psychology, and Forensic Medical Science, enhancing her knowledge in diverse fields.
Language Proficiency and Communication Skills
Winnie Choi is proficient in multiple languages, including Traditional and Simplified Chinese, French, Swedish, and Russian to varying extents. This linguistic ability supports her communication in diverse environments and enhances her effectiveness in roles that require cross-cultural engagement.