Yana Liang 梁亚娜
About Yana Liang 梁亚娜
Yana Liang is a Lead Video Producer at HSBC Financial Technology Services (Shanghai) Co., Ltd., where she has worked since 2021. With experience in video production and creative ideation, she has generated over 400 videos for the company's WeChat channel.
Work at HSBC
Yana Liang has been serving as the Lead Video Producer at HSBC Financial Technology Services (Shanghai) Co., Ltd. since 2021. In this role, she has generated over 400 videos for HSBC's private wealth planning WeChat video channel, with each video averaging 5,000 views. Her responsibilities include leading creative ideation, storyboarding, and filming for various projects, such as the employee-shared video 'Life is Addition, Subtraction, Multiplication, Division' and the CEO's personal VLOG interview series. Yana's work emphasizes brand communication and effective content delivery.
Previous Experience in Video Production
Before joining HSBC, Yana Liang worked as a Video Creative at Relay Video from 2018 to 2020. She also held a position as a Video Editor at 睿狮博斐 for seven months in 2020 to 2021. In these roles, she developed diverse brand communication content, including pre-event social posters and anniversary celebration H5s. Yana collaborated with external vendors such as law firms and advertising agencies to ensure high-quality content delivery while maintaining cost control.
Education and Expertise
Yana Liang holds a Bachelor of Arts (B.A.) in Animation, Interactive Technology, Video Graphics, and Special Effects from Sanya University, where she studied from 2008 to 2012. She also studied English at Tarrant County College, achieving ESL from 2014 to 2015. Additionally, Yana participated in the AU PAIR 中美交流项目 in 2015. Her educational background provides her with a strong foundation in video production and communication strategies.
Skills in Brand Communication
Yana Liang has demonstrated expertise in devising diverse brand communication content. She has orchestrated internal alignment among various departments, including sales, product, and HR, to ensure seamless project execution. Her ability to generate engaging content and collaborate with multiple stakeholders has been crucial in her roles, particularly in enhancing brand visibility and audience engagement.