Yen Yang
About Yen Yang
Yen Yang serves as the Senior Vice President of Digital at HSBC Taiwan, a position he has held since 2017. He has extensive experience in various roles within the banking sector, including positions at HSBC Taiwan and China Trust Commercial Bank.
Current Role at HSBC
Yen Yang currently serves as the Senior Vice President of Digital at 滙豐（台灣）商業銀行股份有限公司, a position held since 2017. In this role, Yang is responsible for overseeing digital initiatives and strategies within the bank, contributing to the enhancement of digital banking services in Taipei City, Taiwan. This position marks a significant part of Yang's career in the banking sector, focusing on the integration of technology and customer experience.
Previous Experience at HSBC
Prior to the current role, Yen Yang held multiple positions at 滙豐（台灣）商業銀行股份有限公司. From 2009 to 2014, Yang served as the Vice President of Customer Propositions, where responsibilities included developing customer-focused banking solutions. Yang also worked as the Vice President of Business Transformation from 2014 to 2017, focusing on improving operational efficiency. Earlier in the career at HSBC, Yang was the Direct Channel Manager from 2005 to 2008 and served as Vice President of Direct Channel for a year in 2008.
Early Career at Delta Electronics
Yen Yang began the professional career at 台達電子 (Delta Electronics) as a Marketing Specialist from 2003 to 2004. This role provided foundational experience in marketing strategies and customer engagement, which would later inform Yang's work in the banking sector.
Experience at China Trust Commercial Bank
Before joining HSBC, Yen Yang worked at 中國信託商業銀行 (China Trust Commercial Bank) as a Manager from 2004 to 2005. This position contributed to Yang's understanding of banking operations and customer service, further enhancing the expertise in the financial services industry.