Yigit Susmus
About Yigit Susmus
Yigit Susmus is a Senior Marketing Planning and Operations Manager at HSBC, specializing in Global Wealth and Personal Banking Marketing since 2019. He has extensive experience in various roles within HSBC and holds degrees in International Relations and Marketing.
Work at HSBC
Yigit Susmus has held multiple positions at HSBC, contributing to various aspects of Retail Banking and Wealth Management. He began his tenure at HSBC as a Mortgages Assistant Manager from 2005 to 2008, followed by a role as a Loans and Payments Supervisor until 2005. He then served as a Customer Propositions Manager from 2008 to 2012. After a brief period as Head of Customer Propositions and Customer Experience from 2014 to 2015, he transitioned to Senior Marketing Planning Manager in Global Premier Marketing until 2019. Currently, he is the Senior Marketing Planning and Operations Manager for Global Wealth and Personal Banking Marketing, a position he has held since 2019.
Education and Expertise
Yigit Susmus has a strong academic background in political science and marketing. He earned a Bachelor of Arts in Political Science and Public Administration from Middle East Technical University from 1995 to 2000. He furthered his education with a Master of Business Administration in Marketing from Yeditepe University, completing his studies from 2001 to 2003. Additionally, he studied International Relations with a focus on European Studies at Middle East Technical University from 1998 to 2000, achieving a minor in the subject.
Background
Before joining HSBC, Yigit Susmus worked at DemirBank as an Assistant Supervisor in Credit Cards from 2000 to 2002. His career in retail banking began with a focus on product management and marketing. He has accumulated extensive experience in customer value management and marketing operations throughout his career, particularly within the banking sector.
Career Progression
Yigit Susmus's career at HSBC reflects a steady progression through various roles with increasing responsibility. He transitioned from operational roles in product management to strategic positions in marketing and customer experience. His experience spans over a decade in the banking industry, with a focus on enhancing customer propositions and marketing strategies.