Yigit Tekdur
About Yigit Tekdur
Yigit Tekdur is a Senior Marketing Data and Analytics Lead at HSBC, specializing in building high-performing data teams and leading digital transformation initiatives. He has a background in business studies and extensive experience in data analytics and visualization.
Work at HSBC
Yigit Tekdur has been employed at HSBC since 2014, progressing through various roles over the years. He currently serves as the Senior Marketing Data and Analytics Lead, a position he has held since 2019 in London, England. In this role, he specializes in building high-performing data teams that facilitate cross-functional change. Prior to this, he worked as the Marketing Data Strategy Manager from 2017 to 2019 and as the Customer Insight & Experience Assistant Manager from 2014 to 2017. His tenure at HSBC has been marked by a focus on digital transformation initiatives on a global scale.
Education and Expertise
Yigit Tekdur holds an undergraduate degree in Business from Hacettepe University. Additionally, he participated in an exchange program at Universidade Católica Portuguesa, where he also studied Business for one year from 2007 to 2008. His educational background has equipped him with a solid foundation in business principles, which he applies in his current role. He is experienced in data visualization and its application in business analytics and MarTech, enhancing his ability to lead data-driven initiatives.
Background
Before joining HSBC, Yigit Tekdur worked at GfK as an Assistant Quantitative Research Specialist from 2012 to 2013 in Istanbul, Turkey. This role contributed to his understanding of data analytics and market research, which he later applied in his positions at HSBC. His career trajectory reflects a consistent focus on data and analytics, culminating in his current leadership role in marketing data at a major financial institution.
Achievements
Yigit Tekdur has a proven track record of leading digital transformation initiatives at a global scale. His work at HSBC has involved significant contributions to the development of marketing data strategies and the implementation of analytics solutions that drive business performance. His ability to build and lead high-performing data teams has been instrumental in achieving cross-functional change within the organization.