Zerun X.
About Zerun X.
Zerun X serves as the Senior Vice President of Digital Ecosystem & Wealth Platform at HSBC in Shanghai, China, a position he has held since 2018. With a background in digital banking and e-commerce, he has previously worked at The Walt Disney Company and HP Enterprise Services, and has received recognition for his contributions to digital banking innovation.
Work at HSBC
Zerun X. has held multiple senior positions at HSBC since 2017. Currently, he serves as the Senior Vice President of Digital Ecosystem & Wealth Platform, a role he has occupied since 2018 in Shanghai, China. Prior to this, he worked as SVP of Digital Banking Platform for 11 months and as SVP of Data & Analytics Modeling Commercialization for one year. His contributions include establishing a digital channel commercialization strategy for wealth planning and the GBA Wealth Connect, as well as developing a digital payment rail with China UnionPay for real-time remittance services.
Previous Experience at The Walt Disney Company
Before joining HSBC, Zerun X. worked at The Walt Disney Company as the Senior E-commerce Manager for the Asia Pacific region from 2013 to 2017. In this role, he focused on enhancing the e-commerce strategy and operations for the company, contributing to its digital growth in the region. His experience at Disney provided him with valuable insights into digital commerce and customer engagement.
Education and Expertise
Zerun X. has a solid educational background with a focus on telecommunications and business management. He studied at Bournemouth University from 2001 to 2005 and later pursued an MBA at Loughborough University from 2008 to 2010. Additionally, he attended Lancaster University for a year, focusing on telecommunications. His diverse educational experiences have equipped him with the knowledge and skills necessary for his roles in digital banking and e-commerce.
Achievements in Digital Banking Innovation
Zerun X. has received recognition for his contributions to digital banking innovation, notably winning the Digital Banker Award in 2020. His work includes designing a supply chain finance lending framework and developing a digital lending engine for small businesses that integrates with a major e-commerce platform. He has also collaborated with JD Health to create a financial service ecosystem that addresses education and health scenarios.
Career Progression and Roles
Zerun X. has a diverse career trajectory that includes significant roles in digital project management and strategy. He worked at HP Enterprise Services UK as a Digital Project Manager from 2006 to 2011, followed by a position as Digital Business IT Strategy Manager at Bleum from 2011 to 2013. His varied experiences across different industries have contributed to his expertise in digital ecosystems and wealth platforms.