Zynia T.
About Zynia T.
Zynia T. is an experienced Asset Product Manager with over 16 years in the financial services industry, specializing in retail product development and management. She has held senior roles at various banking institutions, including RHB Banking Group, AmBank Group, and HSBC, and possesses strong skills in customer segmentation strategy and customer experience.
Current Role at HSBC
Zynia T. currently serves as an Asset Product Manager at HSBC, a position she has held since 2019. In this role, she is responsible for managing and developing asset products within the organization. Her work focuses on enhancing product offerings and ensuring alignment with customer needs and market trends. Zynia operates from the Lebuh Ampang office, contributing to HSBC's strategic objectives in the financial services sector.
Previous Experience at RHB Banking Group
Zynia T. has extensive experience at RHB Banking Group, where she held multiple senior managerial positions. She worked as a Senior Manager in Customer Experience & Acquisition Strategy from 2014 to 2016, and later as Senior Manager for Customer Engagement & Acquisition in the Premier & Affluent Segment from 2016 to 2017. Additionally, she served as Section Head for Islamic Retail Deposits from 2011 to 2014. Her roles involved developing strategies to enhance customer engagement and acquisition across various segments.
Experience at EON Bank Berhad
Zynia T. worked at EON Bank Berhad as a Manager from 2002 to 2011. During her nine years at the bank, she gained valuable experience in the financial services industry, focusing on customer management and product development. This role contributed to her understanding of retail banking and customer needs, laying the groundwork for her future positions in the sector.
Education and Qualifications
Zynia T. holds a postgraduate qualification in Marketing/Marketing Management from The Chartered Institute of Marketing, which she achieved in 2003. She also earned a BA (Hons) in Business Administration from Northumbria University, completing her studies from 1999 to 2002. Her educational background supports her expertise in customer segmentation strategy and product management within the financial services industry.
Professional Skills and Expertise
Zynia T. possesses strong skills in customer segmentation strategy and customer experience. With over 16 years of experience in the financial services industry, she has developed a deep understanding of retail product development and management. Her leadership background within the financial sector further enhances her ability to drive customer-focused strategies and initiatives.