Alejandro Medina
About Alejandro Medina
Alejandro Medina is a Demand Generation Manager with expertise in demand generation for SaaS companies. He has held various marketing roles at Tres Pi Medios and Voximplant, and currently works at HST Pathways, focusing on B2B marketing strategies.
Work at HST Pathways
Alejandro Medina currently serves as the Demand Generation Manager at HST Pathways. He has been in this role since 2024, contributing to the company's marketing efforts remotely. His responsibilities include developing and implementing demand generation strategies tailored to the healthcare sector, leveraging his extensive background in digital marketing.
Current Role at Voximplant
Prior to his position at HST Pathways, Alejandro worked at Voximplant as the Digital Marketing Manager. He held this role for three years, starting in 2021. His focus was on creating and executing digital marketing strategies that enhanced the company's online presence and engagement.
Professional Experience at Tres Pi Medios
Alejandro Medina has a significant history with Tres Pi Medios, where he held multiple positions from 2014 to 2021. He began as a Marketing Intern, then progressed to Digital Marketing Specialist, and ultimately served as Chief Marketing Officer. His tenure at Tres Pi Medios allowed him to develop a comprehensive understanding of marketing strategies within the SaaS industry.
Education and Expertise
Alejandro has a diverse educational background. He studied Computer Programming at Servicio Nacional de Aprendizaje (SENA), earning a qualification in Análisis y desarrollo de sistemas de información. He also holds a Master's degree in E-Learning from Universitat Oberta de Catalunya and a Master's in Digital Marketing and E-Commerce from Universidad Internacional de La Rioja. Additionally, he has a degree in Music with an emphasis on pedagogy from Universidad El Bosque.
Certifications and Skills
Alejandro is certified in Google Ads, showcasing his proficiency in managing and optimizing online advertising campaigns. He specializes in demand generation for SaaS companies and has a strong focus on B2B marketing strategies. His expertise extends to creating digital marketing strategies specifically for the education sector, driven by a passion for growth and competition.