Erica Palmer
About Erica Palmer
Erica Palmer is a Senior Content Marketing Manager at HST Pathways and the founder of erio marketing. With a background in marketing and communications, she has held various roles in notable organizations and is dedicated to enhancing clients' online presence and supporting young girls through her marketing academy.
Work at HST Pathways
Erica Palmer serves as the Senior Content Marketing Manager at HST Pathways since 2021. In this role, she is responsible for developing and managing content strategies that enhance the company's online presence. She contributes to the HST Pathways blog, writing on topics such as board-level conversations and surgery center operations. Additionally, she has participated in the 'This Week in Surgery Centers' series, providing insights relevant to the healthcare industry.
Previous Experience at Harvard Business School
Prior to her current position, Erica worked at Harvard Business School as an Email Marketing Coordinator from 2016 to 2021. During her five years in this role, she focused on developing email marketing strategies that engaged the school's audience and promoted its programs. This experience provided her with a strong foundation in content marketing and audience engagement.
Background in Marketing and Communications
Erica has a diverse background in marketing and communications, having worked at Symphony Performance Health from 2011 to 2014. In this role, she contributed to various marketing initiatives and communications strategies. Additionally, she gained early experience as a Marketing Intern at Source Medical in 2010 and as a Marketing Programs Intern at Dassault Systemes from 2010 to 2011.
Education and Expertise
Erica holds a Bachelor of Science degree in Marketing and International Studies from Roger Williams University, where she studied from 2007 to 2011. She also spent 11 months at the University of Wollongong studying Australian Studies in 2009. Her educational background supports her expertise in marketing strategies and international perspectives.
Entrepreneurial Ventures and Community Engagement
In addition to her corporate roles, Erica is the Founder of erio marketing, established in 2014. Her agency specializes in enhancing clients' social media presence and website design. She also founded Camp Erio Marketing, a free marketing academy aimed at middle school girls in Connecticut, focusing on empowering young women through marketing education.