Kristina D.
About Kristina D.
Kristina D. is a Manager of Strategic Tagging at HTC Global Services, specializing in enhancing marketing strategies and optimizing website user experiences.
Current Role at HTC Global Services
Kristina D. currently holds the position of Manager, Strategic Tagging—AstraZeneca—CVRM at HTC Global Services. She has been with the company since 2022, working out of New York, New York. In this role, she focuses on strategic tagging initiatives to enhance data accuracy and reporting capabilities within the cardiovascular, renal, and metabolism (CVRM) divisions at AstraZeneca.
Previous Experience at Acronym
In 2022, Kristina D. worked as a Digital Analytics Manager at Acronym for 9 months in New York, New York. During her tenure, she was responsible for overseeing digital analytics projects, ensuring that data-driven marketing strategies were implemented effectively.
Role at Ralph Lauren
Kristina D. served as Manager of Digital Analytics—Club Monaco at Ralph Lauren from 2020 to 2021, also for 9 months. Prior to that, she worked as a Web Analyst at the same company for three years, from 2017 to 2020. Her responsibilities included managing web analytics and optimizing online user experiences to drive retail sales, particularly focusing on Club Monaco's digital platforms.
Educational Background at New York University
Kristina D. holds a Master of Science (MS) in Marketing from New York University, achieved between 2015 and 2017. Her education at NYU has provided her with a strong foundation in marketing strategies, data analytics, and customer engagement techniques, enabling her to excel in her professional roles.
Specialized Expertise
Kristina D. is an expert in managing operations for payment platforms, medical and healthcare systems, and retail corporations. She excels in facilitating communication between technical and non-technical teams to enhance marketing strategies. Additionally, she leads demonstrations on brand marketing insights and website optimization to improve user activity tracking and personalize customer experiences, with a proven track record in maximizing sales revenue and driving ROI.