Spencer Perkins
About Spencer Perkins
Spencer Perkins serves as the Chief Marketing Officer at HTeaO, where he has successfully launched a loyalty app and led a marketing team that earned multiple awards. Previously, he transformed a struggling Clean Juice franchise into a profitable business and held various marketing roles in the industry.
Current Role at HTeaO
Spencer Perkins serves as the Chief Marketing Officer at HTeaO, a position he has held since 2020. In this role, he leads a full-service marketing team responsible for various initiatives that have significantly enhanced the brand's visibility and market presence. Under his leadership, HTeaO has received accolades such as 'Most Innovative Brand Of The Year' and 'Rookie Of The Year.' He has also played a pivotal role in launching the brand into the Consumer Packaged Goods (CPG) market through an affiliate supply chain company.
Previous Experience at Clean Juice
Prior to his current role, Spencer Perkins worked at Clean Juice, where he held multiple positions. He served as a Franchise Owner at the Turkey Creek location in Knoxville, Tennessee, for nine months in 2020. Before that, he was the Real Estate/Marketing Manager in Charlotte, North Carolina, from 2018 to 2020. During his tenure, he transformed the lowest-performing franchise into a profitable store within six months, even amid the challenges posed by the COVID-19 pandemic.
Background in Operations and Marketing
Spencer Perkins has a background in operations and marketing, having worked as the General Manager of Operations and Marketing at Molly Maid USA from 2013 to 2018 in Charlotte, North Carolina. His experience in this role contributed to his understanding of effective marketing strategies and operational efficiencies, which he later applied in his marketing roles at Clean Juice and HTeaO.
Education and Academic Achievements
Spencer Perkins studied at Western Carolina University, where he earned two Bachelor's degrees in Marketing and Entrepreneurship. His academic journey spanned from 2012 to 2016, providing him with a solid foundation in business and commerce. This educational background has informed his strategic approach to marketing and business development throughout his career.
Innovative Initiatives at HTeaO
At HTeaO, Spencer Perkins has been instrumental in launching several innovative initiatives. He introduced a loyalty and online order app that has garnered over 300,000 active users. Additionally, he implemented the Punchh customer loyalty platform, achieving a participation rate exceeding 36%. These initiatives required significant collaboration and buy-in from Franchise Partners and employees, demonstrating his ability to lead and execute complex marketing strategies.