Crystal Mistretta
About Crystal Mistretta
Crystal Mistretta serves as the Vice President of Marketing and Sales Enablement at Hubbell Incorporated, where she has successfully led the formation of a centralized creative agency and implemented significant marketing strategies. With a strong background in marketing and communications, she has a proven track record of enhancing organizational efficiency and driving customer satisfaction.
Current Role at Hubbell
Crystal Mistretta serves as the Vice President of Marketing and Sales Enablement at Hubbell Incorporated. She has held this position since 2020, operating from Shelton, CT, and Columbia, South Carolina. In her role, she has led significant initiatives, including the formation of a centralized internal creative agency, which brought together 80 team members within two months. Her leadership focuses on enhancing marketing strategies and sales enablement across the organization.
Previous Experience at Hubbell
Before her current role, Crystal Mistretta worked at Hubbell Incorporated as the Director of Marketing and Communications for Hubbell Utility Solutions from 2010 to 2020. During her tenure, she conceptualized and established a centralized enterprise marketing team, aligning the company around three core principles to reinforce its market position. She also executed a pay equity audit, addressing compensation disparities and implementing a more equitable structure based on skillset and tenure.
Professional Background
Crystal Mistretta has a diverse professional background in marketing. Prior to her time at Hubbell, she served as the Director of Marketing at Taylor, Bean & Whitaker from 2006 to 2009 and as Advertising and Brand Manager at Emdeon Practice Services from 2002 to 2006. Her experience spans various roles, contributing to her expertise in marketing strategy and brand management.
Educational Qualifications
Crystal Mistretta has pursued extensive education to enhance her professional skills. She studied at Northwestern University's Kellogg School of Management, focusing on Strategies that Build Winning Brands and Creativity as a Competitive Edge. Additionally, she earned a Master of Business Administration (MBA) from the University of Phoenix, where she also completed her Bachelor of Science (BS) in Business. She furthered her education with Executive Education at Emory University, focusing on Leading and Inspiring Change.
Achievements in Marketing Initiatives
Throughout her career, Crystal Mistretta has achieved notable results in marketing initiatives. At Hubbell, she orchestrated a comprehensive 60-session virtual sales summit for a 700-person sales organization, introducing The Challenger Sales methodology. She also developed a customer experience program that measures customer satisfaction and net promoter score, ensuring a structured approach to customer feedback. Her strategic decisions led to a $2 million reduction in spending by centralizing marketing efforts.