Sonia Alegria
About Sonia Alegria
Sonia Alegria is an Account Manager at HUM Nutrition, where she manages high-volume retailers like Sephora and Nordstrom. With a background in Fashion Marketing & Management, she has extensive experience in retail buying and planning.
Work at HUM Nutrition
Sonia Alegria has been serving as an Account Manager at HUM Nutrition since 2020. In this role, she manages high-volume retailers such as Sephora, Nordstrom, and Thrive Market. She acts as the direct brand contact for day-to-day business needs, ensuring effective communication and collaboration with retailer buying and planning teams. Her responsibilities include developing strategic sales plans that align with HUM's growth and revenue goals, as well as managing retail marketing calendars to enhance promotional activities.
Education and Expertise
Sonia Alegria earned a Bachelor of Science degree in Fashion Marketing & Management from The Art Institute of California-Orange County. Her educational background provides her with a solid foundation in marketing principles and retail management, which she applies in her current role at HUM Nutrition. This expertise is further complemented by her extensive experience in various buying and planning roles within the retail industry.
Professional Background
Prior to her role at HUM Nutrition, Sonia Alegria held several positions in the retail sector. She worked as an Assistant Buyer/Planner at Avec Les Filles for five months in 2017, followed by two years as an Associate Buyer at Dermstore from 2018 to 2020. Additionally, she served as an Assistant Buyer at Ruche, Inc from 2014 to 2016 and as an Allocation Analyst at Lucky Brand for one year from 2016 to 2017. Her career began at Ruche, Inc, where she worked as an Order Fulfillment Associate for six months in 2014.
Key Responsibilities
In her current position, Sonia Alegria is responsible for communicating product launches, pricing, allocations, out-of-stock statuses, and sampling plans to the buying teams of various divisions. She also provides sales reporting and analysis to leadership, offering insights on best sellers, business mix, and top-line sales results. Her role is crucial in driving year-over-year growth through strategic promotional activities and effective sampling implementation.