Alex De Leon
About Alex De Leon
Alex De Leon is a seasoned Director of Marketing with expertise in various digital platforms, currently serving as a Freelance Consultant at Pacific Northwest Digital Marketing. With over 11 years of experience in the Greater Seattle Area, he has held significant roles at companies like Humble Bundle and Portent, focusing on growth channels and digital marketing strategies.
Work at Humble Bundle
Currently, Alex De Leon serves as the Director of Marketing at Humble Bundle, a position held since 2023. In this role, he manages a multi-million dollar marketing budget and oversees various growth channels, including paid media, email marketing, CRM, affiliate marketing, search engine optimization, and promotions. Prior to this role, he was the Associate Director of User Acquisition at Humble Bundle from 2022 to 2023. His tenure at the company reflects a commitment to enhancing marketing strategies and driving growth.
Freelance Consultancy Experience
Alex De Leon operates a freelance consultancy named Pacific Northwest Digital Marketing, which he has run since 2013. This consultancy focuses on providing digital marketing services to small and medium-sized businesses (SMBs), eCommerce companies, and startups. His expertise spans various platforms, including Shopify, Magento, and social media advertising, allowing him to deliver tailored marketing solutions to his clients.
Previous Roles in Digital Marketing
Before joining Humble Bundle, Alex De Leon held several significant positions in digital marketing. He worked at Expedia Group as Senior Manager of Integrated & Performance Marketing from 2019 to 2022. Prior to that, he was the Director of Digital Marketing Services at Portent from 2017 to 2019 and served as Senior Manager of Social Media Marketing at Portent from 2014 to 2017. These roles contributed to his extensive experience in managing marketing strategies and teams.
Education and Expertise
Alex De Leon earned a Bachelor's degree in Communication and Media Studies and Political Science from the University of Washington, where he studied from 2005 to 2009. His educational background provides a strong foundation for his work in marketing and communications. He specializes in various digital marketing platforms and strategies, including SEO and social media advertising, which are essential for driving brand growth and engagement.
Background in Public Relations
Before transitioning to digital marketing, Alex De Leon gained experience in public relations. He worked as a PR Assistant Account Executive at both Porter Novelli and WE Communications. Additionally, he served as a Public Relations Intern at Comcast. These roles helped him develop skills in communication and media relations, which complement his marketing expertise.