Georgina Petrie
About Georgina Petrie
Georgina Petrie serves as the Senior Director of Publishing Marketing at Humble Bundle, a position she has held since 2021. With extensive experience in marketing across various companies, she specializes in guerrilla marketing and event marketing strategies, and has a strong background in copywriting and promotional material creation for the video game industry.
Work at Humble Bundle
Georgina Petrie has been serving as the Senior Director of Publishing Marketing at Humble Bundle since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that promote the company's publishing efforts. Her focus includes developing campaigns that resonate with the gaming community and enhance brand visibility.
Previous Experience in Marketing
Prior to her current role, Georgina Petrie founded Blue Moose Marketing & PR, LLC, where she worked from 2018 to 2020. She has held various marketing positions in the gaming industry, including Global Brand Director at Trion Worlds, Inc. for the titles End of Nations and DEFIANCE. Her experience also includes roles at Novalogic, THQ, and Versus Evil, where she contributed to brand management and marketing strategies.
Education and Expertise
Georgina Petrie studied Marketing & Business Administration at Harper Adams University College, where she achieved a Higher National Diploma (HND) from 1990 to 1993. She also attended Howells School in Denbigh, North Wales, UK. Her expertise encompasses guerilla marketing, event marketing strategies, copywriting, and crafting promotional materials, particularly in the video game and entertainment sectors.
Career Progression in the Gaming Industry
Georgina Petrie's career in the gaming industry spans several notable companies. She began as an Assistant Product Manager at Sega from 1993 to 1995. She progressed through various roles at Novalogic, including Director of International Marketing, and held multiple positions at THQ, culminating as Director of Global Brand Management. Her extensive experience has shaped her understanding of marketing dynamics in the gaming landscape.
Skills in Marketing and Promotion
Georgina Petrie possesses strong skills in copywriting and creating press releases. She has expertise in developing trailers and promotional materials tailored for the video game and entertainment industries. Her strategic approach to marketing has contributed to successful campaigns and brand recognition throughout her career.