Michelle Anderson
About Michelle Anderson
Michelle Anderson is a Brand Manager with over six years of marketing experience in the video game industry. She has worked for several companies, including Maximum Games and Humble Bundle, where she has successfully collaborated on launching video game titles across various platforms.
Current Role at Humble Bundle
Michelle Anderson serves as the Brand Manager at Humble Bundle, a position she has held since 2021. In this role, she is responsible for overseeing brand strategies and marketing initiatives within the company. Her work involves collaborating with various teams to enhance the visibility and reach of Humble Bundle's offerings in the video game market.
Previous Experience in the Video Game Industry
Michelle Anderson has accumulated a total of six years of marketing experience specifically in the video game industry. She has worked in various capacities, including as an Associate Brand Manager at Modus Games and Maximum Games, where she contributed to the successful launch of multiple video game titles across different platforms, including mobile, console, and PC.
Education and Academic Background
Michelle Anderson studied at the University of Arizona, where she earned a Bachelor of Arts (B.A.) degree from 2011 to 2014. Additionally, she attended Nelson Mandela Metropolitan University for 11 months in 2013. Her educational background has provided her with a foundation in marketing principles applicable to her career in the video game industry.
Career Progression and Roles
Michelle Anderson's career in the video game industry began as an Executive Assistant at Maximum Games from 2014 to 2015. She then progressed to roles such as Senior Marketing Coordinator from 2016 to 2018 and Associate Brand Manager from 2018 to 2020 at Maximum Games. She also held the position of Associate Brand Manager at Humble Bundle from 2020 to 2021 before advancing to her current role.
International Experience
In 2013, Michelle Anderson gained international experience as a CEA Mobile Journalist while studying abroad. This role allowed her to develop skills in communication and content creation, which have been beneficial in her marketing career within the video game industry.