Anna Marcelo
About Anna Marcelo
Anna Marcelo is a Senior Designer specializing in high-strategy digital designs and brand campaigns at Hungryroot. She has a background in digital design and has previously worked with notable companies such as Marvel Entertainment and Sony Music Entertainment.
Work at Hungryroot
Anna Marcelo serves as a Senior Designer at Hungryroot, where she has been employed since 2021. In her role, she specializes in high-strategy digital designs and brand campaigns that prioritize performance metrics, including Average Order Value (AOV), Conversion Rates, and Click-Through Rates (CTR). She is responsible for art directing, boarding, and creating shot lists for performance marketing photoshoots. Additionally, she has designed user interface visual assets for both the Hungryroot website and app, contributing to the overall user experience and brand identity.
Previous Experience in Design
Prior to her current position, Anna Marcelo gained valuable experience in the design field through various internships and roles. She worked as a Digital Compositing Intern at Marvel Entertainment in 2019 for four months. In 2020, she interned as a Digital Design Intern at Sony Music Entertainment for three months. From 2018 to 2020, she held the position of Junior Designer at Morgan Jordan Studios in Brooklyn, New York. Following that, she worked as a Designer at Ampush for one year, from 2020 to 2021, in the New York City Metropolitan Area.
Education and Expertise
Anna Marcelo studied at Pratt Institute, where she focused on Graphic Design and earned a Bachelor of Fine Arts (BFA) in Communications Design from 2017 to 2020. Her education provided her with a strong foundation in design principles and practices. During her time at Pratt Institute, she was recognized with the Silver Circle Pratt award, highlighting her skills and contributions in the field of design.
Design Skills and Specializations
Anna Marcelo specializes in creating digital designs and brand campaigns that emphasize performance metrics. Her expertise includes art direction, digital compositing, and user interface design. She has a proven track record of developing strategies that enhance conversion rates and improve overall brand performance. Her work at Hungryroot and previous positions reflects her ability to integrate design with marketing objectives effectively.