Kate Greco
About Kate Greco
Kate Greco is a Senior Director of Insights & Strategy at Hungryroot, with extensive experience in market research and consumer insights across various industries. She has held significant roles at companies such as Grubhub, Northern Trust Asset Management, and Teladoc Health, and possesses expertise in both qualitative and quantitative research methods.
Current Role at Hungryroot
Kate Greco serves as the Senior Director of Insights & Strategy at Hungryroot, a position she has held since 2021. In this role, she focuses on leveraging data to inform strategic decisions and enhance customer experiences. Her responsibilities include transforming complex data into actionable insights that guide senior leadership. Greco's work contributes to Hungryroot's mission of providing personalized meal solutions.
Previous Experience in Marketing Research
Greco has extensive experience in marketing research, having worked at Grubhub as the Head of Marketing Research from 2016 to 2019. During her tenure in the Greater Chicago Area, she led initiatives to gather and analyze consumer insights, which informed marketing strategies. She also held the position of Custom Research Project Manager at Datassential from 2015 to 2016, where she managed various research projects.
Educational Background
Kate Greco obtained her Master’s Degree in Political Science from the University of California, Berkeley, where she studied from 2004 to 2008. She later attended Boston University, achieving a Bachelor of Arts in Political Science and Psychology from 2009 to 2010. Her educational background provides a strong foundation for her analytical and strategic roles in market research.
Expertise in Research Methods
Greco possesses expertise in both qualitative and quantitative research methods. Her skills include conducting focus groups, ideation sessions, one-on-one interviews, ethnographic studies, diary studies, intercepts, and shop-alongs. She specializes in advanced analytical techniques such as key driver analysis, factor analysis, TURF, MaxDiff, conjoint analysis, and discrete choice modeling.
Professional Journey and Insights
Throughout her career, Kate Greco has worked in various roles that emphasize consumer insights and market research. She has held positions at companies such as Livongo, Teladoc Health, and Northern Trust Asset Management. Her ability to champion the voice of the customer has been instrumental in driving insight-to-action initiatives within organizations, reflecting her commitment to understanding consumer needs.