Julia Soriano
About Julia Soriano
Julia Soriano is the Chief Creative Officer at HyperloopTT, where she has played a significant role in shaping the company's passenger experience strategy. With a strong background in international business strategy and extensive experience in marketing, she has contributed to various roles within HyperloopTT since 2016.
Current Role as Chief Creative Officer
Julia Soriano serves as the Chief Creative Officer (CCO) at Hyperloop Transportation Technologies (HyperloopTT) since 2023. In this role, she focuses on integrating creative and technological elements to develop innovative solutions in the mobility sector. Her leadership is instrumental in shaping the company's creative direction and enhancing its brand identity.
Previous Experience at HyperloopTT
Before her current position, Julia Soriano held several roles at HyperloopTT. She worked as Vice President of Marketing and Passenger Experience from 2022 to 2023, where she played a key role in shaping the passenger experience strategy. Additionally, she served as Head of Marketing from 2017 to 2022 and as Marketing Lead from 2016 to 2017, both based in Los Angeles, California.
Education and Academic Background
Julia Soriano has a diverse educational background. She studied at the University of Montpellier, completing the first two years of her Master’s degree and obtaining a Business degree (DUT) from 2004 to 2006. She also participated in a Study Abroad Program at UCLA in 2008, focusing on Film Critique. Additionally, she earned a Master of Science (MS) in Management with a major in International Business Strategy from INSEEC Grande Ecole between 2006 and 2009.
Professional Development and Certifications
Julia Soriano has pursued professional development through Massive Open Online Courses (MOOC) from 2014 to 2017, earning verified certificates in Management, Business & Strategy, Marketing, Technology & Design, and Project Management. This continuous learning has contributed to her strong background in international business strategy and marketing initiatives.
Early Career Experience
Julia Soriano began her career as a Project Manager at Espace Textile Lyon et Region in 2009 for five months. She later worked as a Marketing Consultant at Cluster INDURA from 2014 to 2015. These early experiences laid the foundation for her expertise in marketing and project management.