Sirra Nehiley Kessel
About Sirra Nehiley Kessel
Sirra Nehiley Kessel is the Global Demand Generation Program Director at Hyperscience, with extensive experience in marketing and demand generation.
Title
Sirra Nehiley Kessel serves as the Global Demand Generation Program Director at Hyperscience. In this role, she focuses on leading initiatives that enhance brand awareness and drive revenue growth.
Current Position
Since 2024, Sirra Nehiley Kessel has been working at Hyperscience in Boston, Massachusetts, United States, as the Global Demand Generation Program Director. Previously, she held the title of Global Demand Generation Manager at the same company, starting from 2022.
Professional Background
Before joining Hyperscience, Sirra Nehiley Kessel worked at GoTo as Senior Field Marketing Manager from 2021 to 2022. Prior to that, she served as Field Marketing Manager at Aptitude Software for four months in 2021, and earlier as Field Marketing Executive at the same company from 2019 to 2021 in the Greater Boston Area. She also held a position as Marketing Specialist at Iron Mountain from 2018 to 2019. Her career started with an internship at the Irish International Immigrant Center where she served as a Marketing and Communications Intern from 2017 to 2018.
Education
Sirra Nehiley Kessel studied at Suffolk University where she earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication.
Expertise in Demand Generation and Marketing
Sirra Nehiley Kessel has extensive expertise in managing and optimizing multi-channel demand generation campaigns to enhance brand awareness and drive revenue growth. She is skilled in aligning sales and marketing efforts to improve lead generation and conversion rates. Her proficiency extends to utilizing marketing platforms such as LinkedIn Ads, Google Ads, and HubSpot to execute effective marketing strategies. Additionally, she has a strong background in vendor and budget management, ensuring efficient allocation of resources for marketing initiatives. Kessel is also proficient in using analytics tools like Google Analytics and Tableau to measure and report on campaign performance.