Baird C.
About Baird C.
Baird C. serves as the Creative Director at 'I and love and you', a CPG pet care start-up, where he has led a comprehensive brand refresh and oversees various marketing initiatives. He has a diverse background in art direction and design, with experience at several prominent agencies and a solid educational foundation in advertising and communication.
Current Role at I and love and you
Baird C. serves as the Creative Director at 'I and love and you', a pet care company, since 2019. In this role, he focuses on scaling the consumer packaged goods (CPG) start-up. He oversees the creative aspects of the entire marketing lifecycle, which includes content marketing, email marketing, packaging design, paid social advertising, and OTT television. His leadership in these areas contributes to the brand's overall strategy and market presence.
Previous Experience in Advertising
Baird C. has extensive experience in the advertising industry, having held various positions at notable agencies. He worked as an Interactive Art Director at Olson from 2014 to 2015 and as an Art Director at The Richards Group from 2013 to 2014 in Dallas, Texas. He also served as an Art Director at Havas from 2015 to 2016 and as a Senior Art Director at McCann Worldgroup from 2016 to 2018, both in Washington D.C. His role at TBWA\Worldwide as a Senior Art Director from 2018 to 2019 in Denver, Colorado, further solidified his expertise in creative direction.
Educational Background
Baird C. has a diverse educational background. He studied Public Relations, Advertising, and Applied Communication at Texas Christian University from 2006 to 2008. He later earned a Bachelor of Fine Arts (BFA) with honors in Commercial and Advertising Art from South University, completing his studies from 2010 to 2013. Additionally, he attended the Yale School of Management, where he completed an Executive Education program in Business Perspectives for Creative Leaders in 2016.
Brand Refresh Initiatives
Baird C. orchestrated a comprehensive brand refresh for a CPG pet start-up, focusing on various elements essential for brand development. This initiative included establishing brand positioning, creating a messaging hierarchy, developing photography guidelines, designing the website, and implementing OTT TV campaigns. He also enhanced the company's social media presence, ensuring a cohesive and engaging brand identity across multiple platforms.