Courtney Bentz
About Courtney Bentz
Courtney Bentz is a Brand Manager specializing in Digital Content and Strategy at 'I and love and you' pet care, where she has worked since 2020. She has a diverse background in digital marketing and social media, having held various roles at companies such as Sling TV, The Hershey Company, and The Integer Group.
Current Role at I and love and you
Courtney Bentz serves as the Brand Manager for Digital Content & Strategy at 'I and love and you', a pet care company. She has held this position since 2020, overseeing the development and implementation of brand voice strategies across various digital platforms. Her responsibilities include managing visual and messaging strategies for direct-to-consumer and e-commerce initiatives. Bentz collaborates with paid media teams to create and optimize paid plans, ensuring a cohesive approach to digital marketing.
Previous Experience in Digital Marketing
Prior to her current role, Courtney Bentz accumulated extensive experience in digital marketing. She worked at Sling TV as a Digital Marketing and Social Media Specialist from 2015 to 2018. Following this, she served as a Social Media Strategist at The Integer Group from 2018 to 2020. In these roles, she focused on developing social media strategies and managing digital content across various platforms.
Education and Academic Background
Courtney Bentz studied at Pennsylvania State University, where she earned a Bachelor of Arts (B.A.) in Film/Video and Photographic Arts from 2008 to 2012. During her time at the university, she also worked as a Program Assistant from 2009 to 2010, gaining valuable experience in program management and support.
Early Career and Internships
Courtney Bentz began her career with internships and entry-level positions in marketing and media. She worked as a Media Intern at The Hershey Company from 2010 to 2011. Additionally, she held a position as a Customer Solutions Specialist at Clark Food Service Equipment in 2013 and served as a Digital Marketing Manager at 360 Adventures for a brief period in 2014 to 2015. These roles provided her with foundational skills in customer service and digital marketing.
Leadership and Team Management
In her current role, Courtney Bentz supervises both a Social Media Manager and a Community Manager. She ensures that the digital content strategies are cohesive and aligned with the overall brand objectives. Bentz is responsible for producing comprehensive reports on digital landscape trends, new technologies, and platform innovations, keeping her team informed and strategically focused.