Casey Gobeil
About Casey Gobeil
Casey Gobeil is the Senior Director of Integrated Marketing at IANS, with over 14 years of experience in B2B marketing across various industries. Gobeil has held key marketing roles at several organizations, including Clarity AI, Ned Davis Research, and CEB, and has a strong academic background in business and international studies.
Current Role at IANS
Casey Gobeil serves as the Senior Director of Integrated Marketing at IANS, a position held since 2024. In this role, Gobeil is responsible for managing global go-to-market activities, which include thought leadership, brand strategy, public relations, sales enablement, event management, analyst relations, and advertising production. This position is based in Boston, Massachusetts, and operates in a hybrid work environment.
Previous Experience at IANS
Prior to the current role, Gobeil worked at IANS as the Director of Product Marketing from 2023 to 2024. During this six-month tenure, Gobeil contributed to the marketing strategies and product positioning efforts within the organization, enhancing the overall marketing framework.
Professional Background
Gobeil has over 14 years of experience in B2B marketing across various industries. Previous roles include serving as the VP of Marketing at Wall Street Prep and as the Lead for Creative and Content Marketing at Clarity AI. Gobeil also held significant positions at Ned Davis Research, including Global Head of Marketing and Senior Marketing Manager, where responsibilities included leading integrated marketing efforts.
Education and Qualifications
Gobeil holds a Master of Business Administration (MBA) from Babson F.W. Olin Graduate School of Business, where studies focused on Entrepreneurship and Entrepreneurial Studies from 2015 to 2017. Additionally, Gobeil earned a degree in International Studies from Manhattan College from 2006 to 2010 and studied International Economics at Stellenbosch University.
Marketing Strategy and Leadership
In previous roles, Gobeil has focused on showcasing the value and innovation of platforms like Clarity AI, empowering investors and organizations to make sustainable decisions. Gobeil leads content and creative marketing strategies, collaborating with product, development, and content teams to ensure alignment and consistency in messaging across all channels.