Michael F.
About Michael F.
Michael F. serves as the Senior Director of Demand Generation at IANS, where he has worked since 2020. He has a background in marketing and business administration, with experience in various roles that emphasize growth strategy and team leadership.
Current Role at IANS
Michael F. serves as the Senior Director of Demand Generation at IANS, a position he has held since 2020. In this role, he is responsible for driving demand generation strategies that align with the company's objectives. His focus includes optimizing marketing efforts to enhance lead generation and revenue growth. Michael's experience in the marketing sector contributes to his ability to foster effective marketing initiatives within the organization.
Previous Experience in Marketing
Before joining IANS, Michael F. held several significant roles in the marketing field. He worked at ThriveHive as a Senior Marketing Consultant from 2015 to 2018, where he contributed to marketing strategies in Cambridge, Massachusetts. He also served as the Director of Growth at Sortly for 10 months in 2020 and as a Senior Marketing Manager at MineralTree, Inc. from 2018 to 2020. Additionally, he was a Marketing Strategist at Sundin Associates from 2013 to 2015.
Educational Background
Michael F. studied at Providence College, where he earned a Bachelor of Science (B.S.) in Marketing from 2001 to 2005. He furthered his education at Salem State University, completing a Post Graduate Professional Development program in Business Administration and Management from 2010 to 2012. This educational foundation supports his expertise in marketing and management.
Leadership and Team Development
In his roles, Michael F. has demonstrated leadership by fostering a culture of innovation and results-driven performance within marketing teams. He led a five-member marketing team focusing on operations, content and brand, design, and demand generation. His approach emphasizes optimizing funnel performance to achieve and sustain revenue growth targets.
Specialization in Demand Generation
Michael F. specializes in optimizing funnel performance, which is crucial for achieving and sustaining revenue growth targets. He has developed scalable new business growth marketing strategies, particularly for a cybersecurity consulting and advisory firm. His expertise in demand generation is evident through his strategic initiatives and marketing leadership.