Rebecca Barber
About Rebecca Barber
Rebecca Barber serves as the Vice President of Marketing at IANS, a position she has held since 2022. With extensive experience in marketing and management roles across various companies, she has developed a strong expertise in customer acquisition, relationship management, and aligning sales and marketing teams.
Current Role at IANS
Rebecca Barber serves as the Vice President of Marketing at IANS, a position she has held since 2022. Based in Boston, Massachusetts, she focuses on developing and executing marketing strategies that align with the company's goals. Her role involves overseeing marketing initiatives that enhance brand visibility and drive customer engagement.
Previous Experience in Marketing
Before joining IANS, Rebecca Barber accumulated extensive experience in various marketing roles. She worked at Forrester as Senior Director of Revenue & Marketing Operations from 2020 to 2022 and held multiple positions at SiriusDecisions, including Senior Director of Marketing Operations and Senior Director of Marketing - Strategic Events. Her career also includes a brief tenure at Gartner as a Product Marketing and Management professional.
Educational Background
Rebecca Barber studied Political Science at the University of Connecticut, where she earned a Bachelor of Arts degree. Additionally, she pursued further education at the University of Colorado Denver, obtaining a Certificate in Public Relations. She also completed a Certificate in Marketing Strategy for Business Leaders at Cornell University.
Skills and Expertise
Rebecca Barber possesses strong skills in customer acquisition, relationship management, process improvement, and data analytics. Her expertise includes aligning sales and marketing teams to enhance business performance and developing effective go-to-market strategies. She has a proven track record in the information services industry, focusing on improving marketing strategies.
Background in Event Management
Rebecca Barber has a background in event management, where she coordinated strategic events aimed at enhancing brand visibility and engagement. Her experience in this area includes roles at SiriusDecisions, where she served as Senior Director of Marketing - Strategic Events, contributing to the planning and execution of impactful marketing events.