Pieter Roels
About Pieter Roels
Pieter Roels is the Global Marketing Manager at IBA, a position he has held since 2020. He has extensive experience in marketing and product management within the medical field, having previously worked at Stryker and Zimmer.
Current Role at IBA
Pieter Roels has been serving as the Global Marketing Manager at IBA since 2020. In this role, he is responsible for overseeing global marketing strategies and initiatives. His experience in the medical device industry contributes to his ability to effectively manage marketing efforts on an international scale.
Previous Experience at Stryker
Before joining IBA, Pieter Roels held several positions at Stryker. He worked as the Marketing Manager for EMEA Neurovascular from 2019 to 2020. Prior to that, he was the Senior Product Manager for Neurovascular AIS BeNeNord from 2018 to 2019 and the Product Manager for Neurovascular BeNeNord from 2016 to 2018. Additionally, he served as the Product Manager for Orthopaedics from 2013 to 2016 and as a Product Specialist in Reconstruction from 2011 to 2013.
Educational Background
Pieter Roels studied at Arteveldehogeschool, where he earned a Master's degree in Physiotherapy from 2003 to 2007. He also attended EHSAL Management School, completing the Essentials of Marketing and Sales program in 2009 and the Sales Management program in 2010. His educational background provides a strong foundation for his roles in marketing and product management.
Early Career at Servier
Pieter Roels began his career at Servier as a Medical Representative, where he worked from 2007 to 2011. This position allowed him to gain valuable experience in the pharmaceutical industry and develop skills in sales and customer engagement, which he later applied in his marketing roles.