Priscilla Alvarez Ulate
About Priscilla Alvarez Ulate
Priscilla Alvarez Ulate is a Marketing Communications Specialist with extensive experience in aligning marketing strategies with sales teams across various regions. She has worked at IBA since 2015 and holds a Master of Science in Events Management from Bournemouth University and a Bachelor of Science in Hospitality & Hotel Management from Universidad Latina de Costa Rica.
Work at IBA
Priscilla Alvarez Ulate has been employed at IBA since 2015, serving as a Marketing Communications Specialist. In this role, she focuses on developing and executing strategic communications for global product introductions in the fields of radiation and oncology. Her responsibilities include managing webinars, website content, newsletters, and social media, ensuring effective communication across various platforms. She has successfully aligned marketing strategies with sales teams across multiple regions, including EMEA, NASA, APAC, and China.
Education and Expertise
Priscilla Alvarez Ulate holds a Master of Science (MSc) in Events Management from Bournemouth University, which she completed from 2011 to 2012. Prior to this, she earned a Bachelor of Science (BSc) in Hospitality & Hotel Management from Universidad Latina de Costa Rica, studying from 2007 to 2010. Her educational background has equipped her with skills relevant to marketing communications and event management, enhancing her effectiveness in her current role.
Background
Priscilla Alvarez Ulate has a diverse background in marketing, particularly in B2B marketing within the LATAM region. Her experience includes working with major online travel agencies, which has provided her with insights into aligning marketing efforts with sales objectives. This background supports her current responsibilities at IBA, where she manages various marketing communications initiatives.
Achievements
In her role as Marketing Communications Specialist at IBA, Priscilla Alvarez Ulate is responsible for creating and translating marketing materials, such as brochures, into multiple languages. This task demonstrates her capability to cater to a global audience. Additionally, her involvement in developing strategic communications for product introductions highlights her contributions to the company's marketing efforts in the radiation and oncology sectors.