Ralf Schira
About Ralf Schira
Ralf Schira is the Director of Global Marketing at IBA, where he has worked since 2009. He has extensive experience in marketing and product management within the medical technology sector, having previously held various roles at BrainLAB.
Current Role at IBA
Ralf Schira serves as the Director of Global Marketing at IBA, a position he has held since 2009. In this role, he oversees marketing strategies for various product lines, including Radiation Therapy, Medical Imaging, Radiation Protection, and Implants at IBA Dosimetry. Schira is involved in linking marketing efforts across different IBA group activities, such as Proton Therapy and Molecular Imaging. His responsibilities encompass both digital and social media marketing, as well as marketing automation, ensuring a cohesive approach to the company's marketing initiatives.
Previous Experience at BrainLAB
Prior to his current role, Ralf Schira worked at BrainLAB for over nine years in various capacities. He served as a Product Manager from 1997 to 2000, followed by a position as Marketing Manager for Radiotherapy Solutions from 2003 to 2006. Schira then advanced to the role of Global Marketing Manager for Oncology from 2006 to 2009. Additionally, he held the position of Senior Product Manager for Radiosurgery from 2000 to 2003. His extensive experience at BrainLAB contributed to his expertise in the medical technology sector.
Educational Background
Ralf Schira has a diverse educational background in engineering and business. He studied Medical Technology at Technische Hochschule Ulm, earning a Dipl. Eng. (FH) from 1989 to 1993. He also studied Medical Engineering at Swansea University, obtaining a Dipl. Eng. (FH) in 1993. Schira furthered his education in business by studying Marketing and Betriebswirtschaft at FernUniversität in Hagen, where he achieved a Dipl. Betriebswirt / Wirtschaftsing. from 1996 to 2001. Additionally, he completed business programs at IMD in 2012 and earned a Certificate in Digital Marketing Strategies from IMD Business School in 2017.
Specializations and Skills
Ralf Schira specializes in digital and social media marketing, as well as marketing automation. He engages in both offline and online communication strategies, which include tradeshow and event marketing. His role at IBA involves contributing to the corporate branding team, ensuring strategic alignment of marketing across various sectors. Schira's comprehensive skill set allows him to effectively manage global marketing responsibilities and implement innovative marketing strategies.
Career at KOSTAL Group
Before his tenure at BrainLAB, Ralf Schira worked at KOSTAL Group as a Project Manager from 1994 to 1997. This role provided him with foundational experience in project management, which he later applied to his marketing and product management positions in the medical technology field. His early career experiences contributed to his understanding of the intersection between engineering and marketing.