Ruifeng Liu
About Ruifeng Liu
Ruifeng Liu is a Sales Manager at iba in Beijing, China, with a background in market research and information management. He holds both a bachelor's and a master's degree from Beihang University and has over a decade of experience in various roles within the company.
Current Role at IBA
Ruifeng Liu serves as the Sales Manager for China at IBA, a position he has held since 2016. In this role, he is responsible for overseeing sales operations and strategies within the Chinese market. His extensive experience in sales and market integration contributes to the company's objectives in the region. Liu's current role follows his tenure as an Information Officer at IBA from 2008 to 2011, where he gained valuable insights into the company's operations.
Previous Experience at IBA
Before becoming the Sales Manager, Ruifeng Liu worked at IBA as an Information Officer from 2008 to 2011. During this three-year period, he was based in Beijing, China, where he contributed to information management and operational support. His experience in this role laid the groundwork for his later responsibilities in sales integration and management.
Experience at LG Chem
Ruifeng Liu worked at LG Chem from 2006 to 2008 as a Market Research and CI System professional. This two-year experience in Beijing, China, involved conducting market research and developing competitive intelligence systems. His role at LG Chem provided him with insights into market dynamics and consumer behavior, which are essential for his current sales management responsibilities.
Educational Background
Ruifeng Liu holds a Master's degree from Beihang University, which he completed from 2003 to 2006. Prior to that, he earned a Bachelor's degree from the same institution, studying from 1999 to 2003. His educational background in a reputable university has equipped him with the knowledge and skills necessary for his professional roles in sales and market research.
Sales Integration Manager Role
In addition to his role as Sales Manager for China, Ruifeng Liu has been serving as the Sales Integration Manager for the Asia-Pacific region at IBA since 2011. This position involves coordinating sales strategies and integration efforts across various markets in the APAC region. His long-standing tenure in this role highlights his commitment to enhancing IBA's market presence in Asia.