Siryl Van Poppel
About Siryl Van Poppel
Siryl Van Poppel is a Senior Product Manager at IBA, with extensive experience in clinical radiology and cardiology. He has held various positions in healthcare and technology, including roles at Philips and St. Elisabeth Ziekenhuis, and is passionate about outdoor sports and multicultural environments.
Current Role at IBA
Siryl Van Poppel has been serving as a Senior Product Manager at IBA since 2022. In this role, he develops a global product long-term vision and strategy for IBA's Proton Therapy products. His work is informed by market, technology, and clinical evolutions. He collaborates with marketing and clinical teams to define Go-To-Market plans, ensuring that product development aligns with customer needs and market demands.
Previous Experience at Philips
Siryl Van Poppel held multiple positions at Philips, contributing significantly to various departments. He worked as a Clinical Application Specialist from 2010 to 2013, followed by a role as Clinical Marketing Manager for CardioVascular from 2013 to 2017. He then served as a Senior Product Manager from 2019 to 2022. His experience at Philips allowed him to leverage his expertise in clinical radiology and cardiology to drive product innovation and marketing strategies.
Experience at St. Elisabeth Ziekenhuis
Siryl Van Poppel worked at St. Elisabeth Ziekenhuis from 1998 to 2010, where he held various roles in radiology. He began as a Radiographer (cardio) Angiography, then advanced to Radiographer Intervention Specialist for CT & MRI, and later served as Renovation Project Coordinator for Radiology until 2010. His extensive experience in this healthcare setting provided him with a solid foundation in clinical practices and patient care.
Education and Qualifications
Siryl Van Poppel earned a Bachelor's degree in Medical Imaging and Radiation Therapy from Fontys Hogescholen, completing his studies from 1994 to 1998. He furthered his education with a Bachelor's degree in Advanced Angiography from Emrin in 2000 and another Bachelor's degree in Health Science - Advanced MRI from Fontys Hogescholen in 2004. This educational background supports his expertise in medical imaging and radiology.
Focus on Customer Representation
Siryl Van Poppel emphasizes the importance of representing customers and end-users in product development. With over 11 years of experience in clinical radiology and cardiology, he drives marketing plans and roadmaps for innovation. He analyzes data and customer needs to identify gaps in product design and opportunities for effective go-to-market strategies, ensuring that the products meet the evolving demands of the healthcare sector.