Aj Hibshman
About Aj Hibshman
Aj Hibshman is a Manager of Lifecycle Marketing Analytics at Ibotta, Inc., with a background in data analytics and business analysis across various industries. He has transitioned from a career in hospitality revenue management to data science, leveraging his expertise to optimize performance and revenue.
Work at Ibotta
Aj Hibshman currently serves as the Manager of Lifecycle Marketing Analytics at Ibotta, Inc., a position he has held since 2022. Prior to this role, he worked as an Associate Decision Scientist in Marketing Analytics from 2021 to 2022 and briefly as a Decision Scientist in 2022. His work at Ibotta focuses on leveraging data analytics to enhance marketing strategies and optimize customer engagement.
Education and Expertise
Aj Hibshman studied at the University of Denver, where he earned a Data Analytics Certificate in Data Analytics and Visualization from 2020 to 2021. He also holds a Bachelor of Arts in Psychology from The University of Texas at Austin, obtained between 1995 and 1999. His educational background supports his strong expertise in data analysis and business strategy.
Background in Hospitality Revenue Management
Aj Hibshman has a substantial background in hospitality revenue management. He worked at Omni Hotels as the Director of Revenue Management from 2008 to 2020, and prior to that, he held positions at Loews Hotels and Vail Resorts. His roles included Revenue Manager and Group Reservations Manager, where he focused on performance and revenue optimization.
Career Transition to Data Science
Aj Hibshman transitioned from a career in hospitality revenue management to data science, reflecting a shift in focus towards data-driven decision-making. His experience in multi-industry data analysis has equipped him with the skills necessary to turn raw data into actionable insights, contributing to profit maximization in his current role.
Previous Work Experience
Before his current role at Ibotta, Aj Hibshman gained extensive experience in various positions across the hospitality industry. He worked at Kuoni Group as an Account Executive in Operations for one year and held several roles at Vail Resorts, including Inventory Manager and Group Reservations Manager. His diverse experience spans over two decades in operations and analytics.