Alexandra Kowalski
About Alexandra Kowalski
Alexandra Kowalski is a Marketing Associate at Ibotta, Inc. in Denver, Colorado, with a background in marketing internships and a strong interest in strategy and branding.
Current Role at Ibotta
Alexandra Kowalski has been employed at Ibotta, Inc. as a Marketing Associate since 2021. In this role, she focuses on marketing strategies that enhance customer engagement and brand visibility. Her work is rooted in creating authentic connections with consumers, emphasizing the importance of genuine communication in marketing efforts.
Previous Experience in Marketing
Prior to her current position, Alexandra Kowalski gained diverse marketing experience through various internships. She worked at Mailchimp as a Studios Marketing Intern in 2020 for three months, and at Groupon as a Loyalty Marketing Intern for the same duration. Additionally, she held roles at Peak Degrees, McCain Foods, and Egg Strategy, where she contributed to marketing strategies and brand development.
Education and Academic Background
Alexandra Kowalski holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from DePaul University, where she studied from 2017 to 2021. She also completed a double minor in Communications & Media and Community Service. Earlier, she studied Business, Management, Marketing, and Related Support Services at Corvinus University of Budapest, where she participated in a study abroad program in 2018.
Interest in Strategy and Branding
Alexandra Kowalski has a strong interest in strategy and branding, particularly as it relates to storytelling. She is fascinated by the evolving dynamics of in-real-life (IRL) and online (URL) communication. Her approach to marketing emphasizes authenticity and aims to create meaningful experiences that highlight the significance of everyday moments.
Early Career and Additional Roles
Before entering the marketing field, Alexandra Kowalski worked as a Crew Member at Trader Joe's from 2016 to 2018. She also gained experience as a Database Fulfillment Intern at SceneSave and as a Peer Advisor for Marketing & Advising Study Abroad at DePaul University, where she provided guidance to fellow students regarding marketing opportunities.