Ariana Borzotra
About Ariana Borzotra
Ariana Borzotra is a Technical Marketing Operations Specialist at Ibotta, Inc., with a background in advertising and data analytics. She has held various marketing roles across multiple companies and advocates for supporting women in business and amplifying black voices.
Current Role at Ibotta
Ariana Borzotra serves as a Technical Marketing Operations Specialist at Ibotta, Inc. since 2022. In this role, she focuses on optimizing marketing operations through technical strategies. Her experience in this position builds on her previous role at Ibotta as a Technical Marketing Associate from 2020 to 2022, where she developed skills in marketing technology and data analysis.
Previous Experience in Marketing
Ariana has a diverse background in marketing roles. She worked at OMD Worldwide as a Global Assistant Strategist from 2018 to 2019, contributing to global marketing strategies. Prior to that, she served as a Media Strategist at Ocean Spray Cranberries in 2017 and as an Account Manager at Texas Tower PR from 2017 to 2018. Her early career included an SEO internship at Cloud [8] Sixteen, Inc. in 2018.
Educational Background
Ariana holds a Bachelor of Science degree in Advertising from the Moody School of Communications at the University of Texas at Austin, where she studied from 2014 to 2018. Additionally, she completed a Business Foundations Certificate at the McCombs School of Business. Since 2020, she has been studying Data Analytics at General Assembly, achieving a Certificate of Completion.
Advocacy and Interests
Ariana advocates for supporting women in business and amplifying black voices. She has a strong interest in leveraging data to inform strategic marketing decisions. Her commitment to these causes reflects her dedication to fostering diversity and inclusion within the marketing industry.
Skills and Work Environment Preferences
Ariana enjoys working in fast-paced environments that challenge her skills daily. She has developed a strong skill set in technical marketing operations, data analytics, and strategic marketing, which she applies in her current and previous roles.