Beth Robertson
About Beth Robertson
Beth Robertson serves as the Director of Sales Operations at Ibotta, Inc., where she has worked since 2021. Previously, she held various positions at The Philadelphia Inquirer, including Director of Revenue Operations and Director of Sales Planning & Analysis, and has a background in finance and marketing from Villanova University.
Work at Ibotta
Beth Robertson has served as the Director of Sales Operations at Ibotta, Inc. since 2021. In this role, she has focused on enhancing sales strategies and operational efficiencies. One of her key initiatives includes instituting a new forecasting solution aimed at improving revenue visibility. This position allows her to leverage her extensive background in sales operations and analysis to drive growth and optimize performance within the organization.
Previous Experience at The Philadelphia Inquirer
Prior to her current role, Beth Robertson held multiple positions at The Philadelphia Inquirer over a span of several years. She worked as the Director of Revenue Operations from 2019 to 2021, where she managed revenue-related processes. Before that, she served as the Director of Sales Planning & Analysis from 2011 to 2019 and as the Manager of Sales Planning & Analysis from 2008 to 2011. Her career at The Philadelphia Inquirer began as a Financial Analyst in 2005, progressing to Senior Financial Analyst until 2008.
Education and Expertise
Beth Robertson earned her Bachelor's Degree with a double major in Finance and Marketing from Villanova University, completing her studies from 1998 to 2002. This educational background has provided her with a solid foundation in financial analysis and marketing strategies, which she has applied throughout her career in various sales and operational roles.
Key Achievements in Sales Operations
During her tenure at Ibotta and The Philadelphia Inquirer, Beth Robertson has implemented significant operational improvements. Notably, she successfully integrated a new CRM system at The Philadelphia Inquirer, which streamlined ad delivery, billing, collections, and reporting into a single platform. This initiative enhanced operational efficiency and improved data management across the organization.
Career Development and Progression
Beth Robertson's career trajectory reflects a strong focus on sales operations and financial analysis. Starting as a Financial Analyst, she advanced through various roles at The Philadelphia Inquirer, gaining expertise in sales planning and revenue operations. Her experience at Innovative Underwriters as a Marketing Coordinator further contributed to her understanding of marketing dynamics within the sales landscape.