Eliza Hammond
About Eliza Hammond
Eliza Hammond serves as the Lead Researcher at Ibotta, where she has significantly enhanced user engagement through innovative research strategies. With a background in marketing and data analytics, she has played a key role in launching user-centric initiatives and collaborates with cross-functional teams to improve product development.
Work at Ibotta
Eliza Hammond serves as the Lead Researcher at Ibotta, Inc., a position she has held since 2019. In this role, she has contributed to a significant increase in user engagement through innovative, research-driven strategies. Hammond collaborates regularly with cross-functional teams to enhance product development processes, ensuring that user-centric initiatives are effectively launched. Her work includes developing a unique research methodology that integrates consumer behavior analysis with advanced data analytics.
Previous Experience at Sterling-Rice Group
Before joining Ibotta, Eliza Hammond worked at Sterling-Rice Group as an Insights Manager from 2013 to 2018. During her five years in this role, she was based in Boulder, Colorado. Her experience at Sterling-Rice Group provided her with a strong foundation in consumer insights and market research, which she has applied in her current position at Ibotta.
Education and Expertise
Eliza Hammond earned her Bachelor's Degree from Colorado State University, where she studied Marketing, Management, and Computer Information Systems. This educational background has equipped her with a diverse skill set that supports her research initiatives and data analysis work at Ibotta. Her expertise in these areas is further demonstrated through her participation in industry panels and workshops, where she shares insights on consumer research.
Achievements in User-Centric Initiatives
At Ibotta, Eliza Hammond has been instrumental in launching several successful user-centric initiatives. Her focus on understanding consumer behavior and integrating it with data analytics has led to improved user engagement and satisfaction. These initiatives reflect her commitment to enhancing the overall user experience through research-driven strategies.