Erica Rutledge
About Erica Rutledge
Erica Rutledge is a Senior Manager of Lifecycle Marketing at Ibotta, Inc., where she has worked since 2018. She has a background in marketing and event coordination, with previous roles at University Directories, Aramark, SoRewarding, and the Denver Metro Chamber Leadership Foundation.
Work at Ibotta
Erica Rutledge has been employed at Ibotta, Inc. since 2018, where she serves as the Senior Manager of Lifecycle Marketing. In this role, she is responsible for developing and executing marketing strategies that enhance customer engagement and retention. Her tenure at Ibotta has been marked by a focus on optimizing customer journeys and improving overall marketing effectiveness.
Previous Experience
Prior to her current role, Erica Rutledge held several positions that contributed to her expertise in marketing and event coordination. She worked as a Sales Representative at University Directories for three months in 2011. From 2014 to 2015, she participated in the Accelerate to Leadership Program at Aramark in the Orange County, California Area. Additionally, she served as an Event Coordinator Intern at SoRewarding, LLC for three months in 2013 and worked as a Programs and Events Specialist at the Denver Metro Chamber Leadership Foundation from 2015 to 2020.
Education and Expertise
Erica Rutledge earned her Bachelor of Science in Business Administration with a focus on Marketing from Colorado State University, where she studied from 2010 to 2014. This educational background has provided her with a solid foundation in marketing principles and business strategies, which she has applied throughout her career in various marketing and event management roles.
Career Development
Erica Rutledge's career development includes participation in various programs and positions that have enhanced her skills in marketing and leadership. Her experience in the Accelerate to Leadership Program at Aramark is notable for its focus on developing future leaders in the business dining sector. Her roles in event coordination and program management have also contributed to her comprehensive understanding of marketing dynamics.