Holly Earls, Ph.D.
About Holly Earls, Ph.D.
Holly Earls, Ph.D., is a Senior Decision Scientist at Ibotta, Inc. in Denver, CO, with over 15 years of experience in experimental design and data analysis, focusing on human behavior insights.
Work at Ibotta
Holly Earls, Ph.D., has been serving as a Senior Decision Scientist at Ibotta, Inc. since 2019. In this role, she focuses on leveraging data to gain insights into human behavior, particularly in areas such as memory, disparities, and product success prediction. Her work contributes to Ibotta's mission of enhancing consumer experiences through data-driven decision-making. Based in Denver, CO, she has played a significant role in the company's analytical initiatives over the past five years.
Education and Expertise
Holly Earls holds a Doctor of Philosophy (PhD) in Psychology from the University of Virginia, where she studied from 2008 to 2013. She also earned a Master’s Degree in Experimental Psychology from the University of North Carolina Wilmington, completing her studies from 2005 to 2007. Additionally, she obtained a Bachelor’s Degree in Psychology and Communication Studies from the same university, graduating in 2004. Her educational background equips her with a strong foundation in research methodologies and psychological principles.
Background
Holly Earls has over 15 years of experience in experimental design and data analysis. Prior to her current position at Ibotta, she worked in various roles in academia and consulting. She served as a Postdoctoral Researcher at the University of Colorado Boulder from 2013 to 2016 and held an Adjunct Professor position at the University of Denver for one year. Her experience also includes working at BBC Research & Consulting, where she was an Associate and later a Research Associate.
Skills and Specializations
Holly Earls possesses a diverse skill set that includes research consultation, test design, advanced statistical analyses, and the dissemination of results to broad audiences. Her expertise in these areas allows her to effectively analyze data and communicate findings in a clear and accessible manner. This skill set is particularly valuable in her role at Ibotta, where data-driven insights are essential for strategic decision-making.