Jodie Madden
About Jodie Madden
Jodie Madden serves as the Vice President of Direct to Consumer Marketing at Ibotta, Inc., where she leads a team of 30 and manages various marketing strategies. With a background in banking and marketing, she has held significant roles at TSB Bank, Lloyds Banking Group, and Western Union prior to her current position.
Current Role at Ibotta
Jodie Madden serves as the Vice President of Direct to Consumer (D2C) Marketing at Ibotta, Inc. since 2022. In this role, she is responsible for the D2C brand strategy, tone of voice, and integrated marketing campaigns. Madden leads a team of 30 professionals within the D2C Marketing division, overseeing digital, social, and traditional paid media strategies. She manages budgeting and ad content strategy, ensuring alignment with the company's marketing objectives.
Previous Experience at Ibotta
Before her current position, Jodie Madden held several roles at Ibotta, Inc. She served as the Director of User Acquisition & Partnerships for one month in 2019, followed by a year as the Director of Client Marketing from 2020 to 2021. In 2021, she advanced to the role of VP of Growth Marketing, where she contributed to the company's overall marketing strategy until 2022.
Career Background in Banking
Jodie Madden has a significant background in the banking sector, having worked at TSB Bank as Chief of Staff from 2013 to 2014. Prior to that, she was with Lloyds Banking Group, where she held multiple positions, including Customer Experience Manager and Channel Manager for Savings. Her experience in these roles provided her with a strong foundation in customer service and marketing strategies within the financial services industry.
Experience at Western Union
Madden worked at Western Union from 2015 to 2019, where she held the position of Global Head of My WU® Rewards and Global CRM for three years. She also served as Director of US Retail Marketing & Strategy for one year. Her roles at Western Union involved developing customer loyalty programs and marketing strategies that enhanced customer engagement and retention.
Education and Professional Development
Jodie Madden earned a Bachelor of Science (BSc) in Economics from Cardiff University from 2005 to 2008. She also studied Project Management and achieved the PRINCE II Practitioner certification, which includes foundational knowledge in project management methodologies. This educational background supports her expertise in managing marketing projects and strategies effectively.